What Covergirl Makeup Does Queen Latifah Wear

American cosmetics brand

CoverGirl

Type	Subsidiary
Industry	Fashion
Founded	Jan 1961; 61 years agone (1961-01)
Founder	Noxzema Chemical Visitor
Headquarters	Maryland , U.S.
Expanse served	Worldwide
Products	Cosmetics
Parent	Coty, Inc.
Website	www.covergirl.com

CoverGirl is an American cosmetics make founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989 and after acquired by Coty, Inc. in 2016.^[ane] The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front comprehend of women'southward magazines, to clothing its products. CoverGirl primarily provides a wide variety of consumer-grade cosmetics.

History [edit]

CoverGirl'south offset product line, Clean Makeup, launched in 1961. It was nominated as America's all-time cosmetic brand.^{[ citation needed ]} Originally offer only six products, it was advertised as beingness a "medicated face makeup" as it used Noxzema'south medicated ingredients of camphor, menthol, and eucalyptus.

In 1963, model (and later, actress) Jennifer O'Neill signed on every bit CoverGirl spokeswoman at the historic period of 15, appearing in both print and television set ad that year.^[2] Her unprecedented xxx-yr endorsement of the product catapulted CoverGirl into beingness the top-selling makeup line in the country.^[3] Cybill Shepherd was one of CoverGirl'south earliest models, appearing in several impress and television advertisements for the brand. In contrast to the "made-upward" looking fashion models of the late 1960s, Shepherd demonstrated a fresh, wholesome look, appealing to a younger consumer's gustation. These advertisements established the "girl-next-door" look that CoverGirl would become associated with.^[4]

Sales of the line increased during 1985 due to an advertizing entrada featuring supermodel Christie Brinkley. In 1997, CoverGirl launched what is now the famous slogan, "Like shooting fish in a barrel, breezy, beautiful..." This was meant to imply the products would requite the user a natural wait. This eventually led to an increase of sales, and a larger audition of teenage girls was effectively targeted.^[5] The products of the line are even so in product, and continue changing as new ideas come forth.^{[half dozen]}

Also representing CoverGirl are Drew Barrymore, Zooey Deschanel, Ellen DeGeneres, Dania Ramirez, Christobelle Grierson-Ryrie, Rihanna, Queen Latifah, Sofia Vergara, Taylor Swift, Zendaya, Janelle Monáe, and Pink, who touts the company's foundation product.

CoverGirl was one time one of the largest global brands to acquit animal testing, merely that is no longer the case.^[7]

In January 2010, Procter & Gamble launched "Clean Makeup for Clean H2o", a charitable program aimed toward providing clean drinking water to places and people in need.^[8] Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a entrada for CoverGirl'due south partnership with Children's Condom Drinking H2o. With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided l million liters of drinking water to children across the globe.^[9]

In 2017, CoverGirl reinvented their brand by adopting a new strapline "I Am What I Make Upwardly" instead of the previous 1 "piece of cake, breezy, beautiful".^[10] ^[11] Their rebrand also includes a new logo, tone, updated packaging and product design.^[10] For their new campaign they made a short flick, Made in the Mirror, which included celebrities chef Ayesha Back-scratch, YouTuber Issa Rae, coach Massy Arias, Katy Perry, Maye Musk, and Shelina Moreda.^[12]

In February 2018 the company launched a entrada featuring a model with vitiligo for the first time.^[13]

Endorsers [edit]

Lana Ogilvie [edit]

In 1992, CoverGirl became the start major cosmetic company to sign a black model to an exclusive contract. Canadian Lana Ogilvie became the commencement black adult female^[14] to represent a non-ethnic cosmetics visitor, and opened the door for traditionally Caucasian-focused brands to embrace dissimilar cultures and ethnicities in their brand.^[15] Today about major brands have one or more black models or celebrities under contract.

Celebrities [edit]

Christie Brinkley'due south long-running contract with CoverGirl is the longest of any model in history.^[xvi]

Many successful models have represented CoverGirl Cosmetics, including Tyra Banks and Carrie Tivador. Singers and actresses including Katy Perry, Brandy, Molly Sims, Faith Hill, Queen Latifah, Rihanna, Keri Russell, Taylor Swift, Dania Ramirez, and Drew Barrymore have likewise represented the cosmetic line. Because of Jennifer O'Neill's successful 30-yr relationship with CoverGirl as spokeswoman, her confront has become widely recognized as the confront of CoverGirl.^[ii]

Christie Brinkley modeled for the company for 25 years, the longest running cosmetics contract of any model in history.^[sixteen] YouTuber James Charles became the first male model, and talk show host Ellen DeGeneres has been featured as the model for Simply Ageless corrective products. Recently, CoverGirl has contracted American gymnasts Alicia Sacramone, Shawn Johnson, and Nastia Liukin to correspond CoverGirl, the first athletes to do so. CoverGirl gave a $100,000 contract to the winners of Wheel 3 through 18 of the popular modeling reality television show, America'south Next Top Model, making Eva Pigford, Naima Mora, Nicole Linkletter, Danielle Evans, CariDee English language, Jaslene Gonzalez, Saleisha Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Play a joke on, Krista White, Ann Ward, Brittani Kline, Lisa D'Amato, and Sophie Sumner official comprehend girls.

In 2011, Paula Patton, Jessica Stam, Taylor Swift, and Sofía Vergara were named the new faces of CoverGirl.^[17] ^[18] ^[xix]

In early on 2012, a CoverGirl commercial starring Sofia Vergara and Ellen DeGeneres began airing on national television. The commercial was featured and promoted past both women on The Ellen DeGeneres Show.^[xx]

In Baronial 2012, Pink and Janelle Monáe were chosen as the newest spokeswomen for CoverGirl.

In June 2013, Nervo became the spokeswomen for CoverGirl.

In September 2013, Katy Perry was called as the newest CoverGirl. Her pose was compared to the cover of Nike Ardilla'south album Suara Hatiku.^[21]

In July 2014, Becky Thou became the face of CoverGirl and featured their products in her music videos.

In Jan 2016, Zendaya was announced as the newest CoverGirl.^[22]

In Oct 2016, seventeen-year-old YouTuber James Charles was named as the first always male spokesperson for the brand.^[23] ^[24]

In September 2017, Ayesha Curry was added as a spokesperson for the brand. She is the first CoverGirl spokesperson who is not an actress, singer, or entertainer.^[25]

In 2018, Amy Deanna became CoverGirl's first model with vitiligo.

In October 2019, Lili Reinhart was appear as a spokesperson for the brand.^[26]

Publishers [edit]

The authors and publishers of the 2006 novel Cathy'south Book agreed with Procter & Run a risk to include references to the makeup line in exchange for promoting the book on its self-care BeingGirl website.^[27] ^[28] ^[29]

Clemency [edit]

In April 2011, CoverGirl supported the Procter & Risk Children'southward Condom Drinking Water campaign. CoverGirl donated all its proceeds from the sale of the special powders, which got launched for the 50th ceremony of the company, to the campaign.

CoverGirl has given checks to several people featured on The Ellen DeGeneres Bear witness, such as Talia Castellano, a 13-twelvemonth-quondam American YouTuber with cancer. DeGeneres also announced on her testify that CoverGirl chose Castellano equally an honorary CoverGirl.^[xxx]

References [edit]

^ "P&G completes beauty brand sale to Coty". Cincinnati Business Courier . Retrieved 10 March 2021.
^ ^a ^b "The Official Jennifer O'Neill Website – CoverGirl Video". jenniferoneill.com. Archived from the original on 15 January 2016. Retrieved half-dozen April 2018.
^ "The Official Jennifer O'Neill Website – Biography". jenniferoneill.com. Archived from the original on 15 January 2016. Retrieved 6 April 2018.
^ echozgus (27 July 2008). "Cybill Sheperd 1969 Commercial". Archived from the original on 22 December 2021. Retrieved 6 Apr 2018 – via YouTube.
^ [ane]. Accessed on 2016-1-24.
^ PG.com COVERGIRL: historic period-defying, Clean Makeup, accolade winning. PG.com Retrieved on 2012-10-11.
^ "Creature Testing Alternatives". pgbeautygroomingscience.com. Procter & Gamble. Archived from the original on fifteen October 2012.
^ "Encompass Girl Cosmetics." Mahalo.com. Web. 5 February 2011. http://world wide web.mahalo.com/comprehend-girl-cosmetics
^ Dunlop, Courtney. "Encompass Girl's Clean Makeup for Make clean Water Campaign – StyleList." StyleList.com – Fashion, Style, Beauty, Hairstyles, & Celebrities. five January 2010. Web. v February 2011. [2]
^ ^a ^b Dua, Tanya. "CoverGirl is ditching its iconic slogan". Business organisation Insider . Retrieved ii October 2020.
^ "Why CoverGirl's rebrand savage flat". Glossy. 6 November 2019. Retrieved two October 2020.
^ "Covergirl releases biggest reinvention in brand's 60-year history: I Am What I Make Upwardly". It's Prissy That. 16 October 2017. Retrieved 21 October 2017.
^ "CoverGirl entrada features model with vitiligo for the first time". The Independent. 21 February 2018. Retrieved vi April 2018.
^ FashionModelDirectory.com, The FMD -. "Lana Ogilvie - Fashion Model - Models - Photos, Editorials & Latest News - The FMD". The FMD - FashionModelDirectory.com . Retrieved 6 April 2018.
^ Clarke, Caroline 5. (1993). "Redefining cute: blackness cosmetics companies and manufacture giants vie for the loyalty of blackness women – Industry Overview". Black Enterprise.
^ ^a ^b "Christie Brinkley to Receive HBA's Positively Cute Laurels". PR Newswire. Retrieved 28 September 2010.
^ Mode Etc (14 November 2011). "Paula Patton Named CoverGirl Face".
^ Mode Etc (14 November 2011). "Jessica Stam'south CoverGirl Entrada Début".
^ Latina Mag (12 May 2011). "Sofia Vergara Named New Confront of CoverGirl!". AOL. Archived from the original on 19 Oct 2013. Retrieved 13 May 2011.
^ Scott Barnes. About Face: Amazing Transformations Using the Secrets of the Acme Celebrity Makeup Artist 2010. p. 101-102.
^ "Pose Terbaru Katy Perry Lagi-Lagi Mirip Dengan Nike Ardilla!" (in Indonesian). kapanlagi.com. 18 October 2013. Retrieved 19 October 2013.
^ Gant, Essence (21 January 2016). "Zendaya Merely Announced That She's The New Face of CoverGirl". buzzfeed.com. Buzzfeed.
^ Andrews, Travis Thou. (12 Oct 2016). "See CoverGirl's showtime CoverBoy, 17-year-old YouTube sensation James Charles". Washington Post . Retrieved thirteen Oct 2016.
^ Lang, Cady (xi October 2016). "Meet CoverGirl's Kickoff E'er CoverBoy, James Charles". Time. Retrieved 13 October 2016.
^ Nussbaum, Rachel. "CoverGirl Just Chose Its Most Unexpected Spokesperson Yet: Chef Ayesha Back-scratch". Glamour . Retrieved 21 September 2017.
^ Penrose, Nerisha. "Lili Reinhart Is CoverGirl'south Newest Ambassador". Elle . Retrieved 30 October 2019.
^ Rich, Motoko (12 June 2006). "Product Placement Deals Make Leap From Film to Books". New York Times . Retrieved 29 March 2012.
^ Petrecca, Laura (10 September 2006). "Authors strike deals to squeeze in a few brand names". Usa Today . Retrieved thirty March 2012.
^ Deam, Jenny (xiii September 2006). "Selling a volume by its CoverGirl". The Denver Post . Retrieved xxx March 2012.
^ Youtube (12 September 2012). "Talia Gets an Astonishing Surprise, The Ellen DeGeneres Show". Archived from the original on 22 December 2021. Retrieved 12 September 2012.

External links [edit]

CoverGirl brand homepage
Foltz, Kim (24 May 1992), "All About/Cover Girls; The Wait That Sells Is Both Girl-Next-Door and Celebrity", The New York Times, archived from the original on 29 Oct 2012, retrieved 29 October 2012
Ellen Tries To Open CoverGirl Makeup (Simply Ageless Foundation), YouTube, 14 Jan 2009, retrieved 29 October 2012
Coty Completes Merger With P&K Specialty Dazzler Business organization, Coty Inc., iii October 2016, archived from the original on 19 Jan 2017, retrieved xiii February 2017